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Campania’s Made in Italy in the World: Opportunities and Challenges of the Public System for Export and Internationalization

10/06/2025

Conference:


"Campania's Made in Italy in the World: Opportunities and Challenges of the Public System for Export and Internationalization"
📅 Monday, June 16, 2025 – 3:00 PM
📍 Multimedia Hall, Regional Council of Campania
Centro Direzionale, Isola F13 – 80143 Naples, Italy

🧠 How can Artificial Intelligence revolutionize international trade for Italian businesses?
What are the strengths and weaknesses of public support systems for export? And how can Campania's businesses compete globally in an increasingly digital world?

🔍 These are the key themes of the upcoming conference "Campania's Made in Italy in the World," a high-profile event bringing together institutions, business leaders, and experts to discuss effective internationalization strategies and tools for SMEs.

The conference will spotlight how AI can enable a smarter, faster, and more competitive approach to export, particularly for small and medium-sized enterprises looking to scale beyond borders.

🎯 Why Attend?

  • Learn how Artificial Intelligence can transform your business strategy

  • Discover real-world success stories from Campanian entrepreneurs abroad

  • Understand the current barriers and potential of public export support systems

  • Network with institutional leaders, industry stakeholders, and innovators

🗓️ Event Schedule

2:30 PM – Participant registration and press check-in
3:00 PM – Opening remarks
🔹 Introduced by: Brunella Cimadomo – Journalist, Press Office of the Campania Region
🔹 Moderated by: Luigi Carfora – President of Confimi Industria Campania and Consorzio Suggestioni Campane Promotion

🔹 Keynote and Institutional Speakers

  • Alfonso Ruffo – Board Member of NIAF (National Italian American Foundation), Delegate of MAECI

  • Matteo Zoppas – President, ICE – Italian Trade Agency (or official representative)

  • Alessandro Tatone – National President of Confimi Alimentare

🔹 Roundtable Discussion

Topic: "Challenges and Perspectives for a More Effective Export System"
With the participation of:

  • Marco Cerreto – Member of the Italian Parliament

  • Gianluca Cantalamessa – Senator of the Republic

  • Alfonso Piscitelli, Severino Nappi, Gennaro Saiello – Regional Councilors of Campania

🔹 Business Insights and Case Studies

Local government representative:

  • Gennaro Demetrio Paipais – Naples City Councilor

Testimonies from Campanian entrepreneurs operating internationally:

  • Francesco Franzese – CEO, ICAB S.p.A. (La Fiammante)

  • Andrea Seddio – Coffee Roaster, Caffè Seddio

  • Pasquale Calviati – Tradizione Agricola

  • Carmine Lepore – ATB Consulting Srl

  • Denis Bilo – CEO, Fluence Group Ltd
    ("AI as a Strategic Lever for Export and International Growth of the Made in Italy Brand")

6:15 PM – Open debate and closing remarks

📌 Free admission – On-site registration starting at 2:30 PM
📣 Open to businesses, professionals, institutions, students, and media

Organized by:
Confimi Industria Campania & Consorzio Suggestioni Campane Promotion

For information and press accreditation:
📧 direzione@confimicampania.it
📞 +

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